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Articles tagged with #seersai
The tracking stack most web teams deployed between 2015 and 2020 was built for a different internet. One where cookies persisted indefinitely, cross-site tracking was unrestricted, and user consent wa
Old retargeting felt creepy. You looked at a product once, then saw ads for it everywhere for weeks. It felt like someone was watching you. People installed ad blockers. They cleared cookies. They avoided brands that chased them too hard. Modern reta...
Data quality matters more than data quantity. You can have thousands of analytics events, but if they come from unauthorised tracking, your insights will be flawed. Consent-first analytics solves this by ensuring every data point represents a user wh...
Marketing and compliance are now tightly connected. Indiana's privacy law proves it again. The Privacy Law Marketing Teams Can't Ignore Indiana's Consumer Data Protection Act went live January 1, 2026. It joins Virginia, Colorado, and Connecticut in ...
The EU proposed the Digital Omnibus on November 19, 2025, updating consent and cookie regulations across Europe. This affects how developers build and maintain web applications serving EU users. The changes merge GDPR and ePrivacy into one compliance...
Starting January 1, 2026, California's privacy law is getting a major upgrade. If you're building websites or apps that collect user data, here's what you need to know. Why This Matters for Developers CCPA isn't just a legal thing—it directly affects...
