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Articles tagged with #marketing
The tracking stack most web teams deployed between 2015 and 2020 was built for a different internet. One where cookies persisted indefinitely, cross-site tracking was unrestricted, and user consent wa
Old retargeting felt creepy. You looked at a product once, then saw ads for it everywhere for weeks. It felt like someone was watching you. People installed ad blockers. They cleared cookies. They avoided brands that chased them too hard. Modern reta...
Data quality matters more than data quantity. You can have thousands of analytics events, but if they come from unauthorised tracking, your insights will be flawed. Consent-first analytics solves this by ensuring every data point represents a user wh...
Starting January 1, 2026, California's privacy law is getting a major upgrade. If you're building websites or apps that collect user data, here's what you need to know. Why This Matters for Developers CCPA isn't just a legal thing—it directly affects...
Marketing teams face two problems today. First, their data isn't accurate. Second, they struggle to protect user privacy. These problems seem opposite, but they share one cause: client-side tagging. Server-side tagging solves both problems at once. W...
A framework gives you structure. Smart consent control framework turns privacy compliance into marketing advantage. Here's how to build it. Framework Foundation Every framework needs core principles. For consent control, three principles matter: Tran...
