Rethinking Web Tracking Architecture in 2026
The tracking stack most web teams deployed between 2015 and 2020 was built for a different internet. One where cookies persisted indefinitely, cross-site tracking was unrestricted, and user consent wa

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The tracking stack most web teams deployed between 2015 and 2020 was built for a different internet. One where cookies persisted indefinitely, cross-site tracking was unrestricted, and user consent wa

Old retargeting felt creepy. You looked at a product once, then saw ads for it everywhere for weeks. It felt like someone was watching you. People installed ad blockers. They cleared cookies. They avoided brands that chased them too hard. Modern reta...

Starting January 1, 2026, California's privacy law is getting a major upgrade. If you're building websites or apps that collect user data, here's what you need to know. Why This Matters for Developers CCPA isn't just a legal thing—it directly affects...
